Behind every brand are a number of principles and ideals which form the foundation for the development and credibility of the brand in question. On this very basis, the «Echt Entlebuch» (‘genuinely Entlebuch’) brand and its associated certified products have continued to develop over the years.
As a thriving model region, we accept responsibility for the sustainable development of our biosphere – and this responsibility is reflected in the development of our products. The brand promise (of being regional, special and genuine) is harnessed to create regional value, promote cooperation between sectors and market regional products that are innovative and genuine . By focusing on the three areas of sustainability – ecology, economy and society – future generations will be able to utilise and develop the ‘Echt Entlebuch’ label too.
The ‘Echt Entlebuch’ brand, which is owned by the UNESCO Biosphere Entlebuch municipal association, is managed and overseen by the Branding Commission. The Branding Commission comprises a minimum of five and a maximum of eleven members; trade delegates, agricultural organisations and other experts are all represented. The Branding Commission rules on the allocation, utilisation and administration of brands; it also oversees proper application of the regional product brand ECHT ENTLEBUCH and the Parks product label of the state. Moreover, the Commission is responsible for nominating partner farms. The office of the Branding Commission is attached to the administration of the UBE.
From the outset, raising regional value was defined as a core aim of the UNESCO Biosphere Entlebuch. The development of an «Echt Entlebuch» brand for regional commodities and products therefore stood to reason. Initially the emphasis was on milk; alongside dairy products, meat processed in the region and various other specialities formed the first range of Echt Entlebuch products. Since then, the range has grown steadily larger. Today, more than 500 products are certified.